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New Consumer Survey Data Reveals Striking Misconceptions around Heart Health, Medical Anxieties and More

REDWOOD CITY, Calif. – February 7, 2019 – HeartFlow, Inc. today announced the findings of a new consumer survey of more than 1,500 adults across the United States that sheds light on dangerous misconceptions and lack of awareness around heart disease, the leading killer in the U.S. The research shows that while most people are optimistic about new health innovations, anxieties and fear may prevent people from seeking effective treatment for their heart health.

Mortal Misconceptions
Over 600,000 Americans die of heart disease every year according to the Centers for Disease Control; that’s nearly 1 in every 4 deaths, yet a startling percentage of Americans are unaware of this enormous health risk. According to the HeartFlow survey, only 29 percent of respondents know that heart disease is the No. 1 cause of death. The remaining 71 percent believe that health threats such as cancer, drug use, or vehicular accidents, among other factors, claim the most lives.

The findings also demonstrate a significant lack of knowledge on women’s susceptibility to heart disease. Half (50 percent) of Americans mistakenly believe that breast cancer is the leading killer of women, when, in fact, it is heart disease. An analysis of the female responses reveals that awareness isn’t much greater among women themselves: 46 percent of female respondents think breast cancer kills most women, while only 41 percent know that heart disease claims the most lives.

“We are aiming to raise awareness that heart disease is the leading cause of death for both women and men. It’s not just a man’s disease, as commonly thought,” said Campbell Rogers, M.D., Chief Medical Officer, HeartFlow. “The symptoms for women are often different than the classic ‘clutching of the heart’, so it’s important for both women and men to visit their doctor if something doesn’t seem right.”

For more information on heart health and heart disease awareness, please visit HeartFlow’s Matters of the Heart page for additional resources, or click here to read more!

Media Contact
Jennie Kim

1 Nørgaard, et al. J Am Coll Cardiol. 2014; Driessen, et al. Presented at EuroPCR 2018.